How are you my friend? My name is Steve and I wish to welcome you to today’s very important topic, “marketing property online successfully to increase your sales tenfold.”
1. Improve Your Property Sales-Copy writing Skills:
You probably have heard this before but I’m going to repeat it anyway, content is king in the online marketing world. To be able to produce high quality website content you must have great copy writing skills. Effective property marketing content requires superb writing skills because great content creates a royal customer base.
You need to be an expert SEO copy writer because SEO copy writing sells property on the internet. You wouldn’t be on page one of search engine results if your SEO is horrible. Yes, being on the top of search engine sells. A good internet marketer will have great copy writing skills and SEO killer instincts.
Tip: Taking a course on SEO copy writing is highly advisable. It will help you improve your writing skills. Always look for ways to improve your writing skills. There is writing and there is writing well.
2. Study Your Competition:
Know what you competition is up to. Study the competition to uncover their marketing technique, tricks and tactics. If they have better marketing methods than yours, work hard to improve on their good sales formulae. Yes, better their marketing methods instead of copying them. Use the internet to research on you competition. How are they writing their sales copy? Which keywords are they using? Are their articles SEO? This is what we call marketing intelligence.
3. Conduct a SWOT analysis:
Conduct a SWOT analysis of your property marketing strategy. Knowing your strengths, weaknesses, opportunities and threats will highlight opportunities for topics, headlines, categories and content. After the analysis refine your property marketing strategy to increase sales.
4. Master your messaging:
Want to write convincing copy. Before you write your article ask yourself why you would want to buy the property you are selling. What are the benefits would you enjoy out of the property if you had to buy it your self? Why should the buyer do business with you? List reasons why a customer should buy the property from you before you start writing your copy.
5. Qualify your prospect fast:
The biggest weakness of sales people is wasting time on a prospect who will never buy from them. A good sales person will always have a written set of criteria for qualifying prospects very fast to avoid wasting time on hopeless customers.
6. Sell Your Property to Prospect who really want it:
Make prospects know and understand that they needy the property you are selling to him or her. Let the prospect feel that you are helping them instead of selling to them. Your job is to motivate your prospective client to want to purchase the property but not to sell to them. Motivated buyers will buy very fast without wasting your sales time. Think about how you can help customers reach their goals.
7. Sell your property to a prospect you don’t like:
Many sales people don’t like moving out of their comfort zones. They want to sell to friendly prospects and avoid difficult customers. Learn how to deal with problematic clients and your sales will move a notch higher because it leaves you highly motivated. You must commit to breaking through your comfort zone.
8. Sell to the voice mail:
Most sales people will tell you that property clients put your calls to the voice mail. Every time you try to call them, you get the voice mail to deal with. The solution to this problem is to sell the benefits of the property to the voice. Every time you call give one benefit to the client through the voice mail. Narrate all the benefits through the voice mail.
9. Become a storyteller:
When selling property make your presentation a story telling session. And then sell the property through the story. It is boring to the clients when all that you can talk about is pure business and no humor or fun. Tell a story related to what you’re selling to entertain the customer. Tell stories rich in descriptive detail. Talk of your past customers who are now enjoying good lives through your help. Successes sell success. Make them laugh and they will buy from you.
10. Ask for the business:
Force the prospect to make simple commitments softly early on to gauge their likelihood of positive outcome. You don’t want to waste time. Learn how to ask for what you are looking for-a sale. Without hesitating ask for the order.
11. Learn to answer the all important question in your presentations, “so what.”
Clients will always asking, so what? What is there for me? How do I benefit from it? Even before the clients ask, learn to answer these question in your sales presentation to save time.
12. Sell benefits not property features:
Never dwell on the features of the property, clients always buy benefits. Learn to sell product benefits to your prospects.
13. Customer Follow up:
Most sales are made after you follow up your potential customers. Many prospects don’t buy on your first encounter with them. They buy on the your third or fourth visit to them. Remember, persistence pays. If you stop asking for the business, you won’t get any.
14. Set Sales Goals:
Success belongs to those who set sales goals. Set goals that are specific, measurable and attainable. Then work hard to achieve you set goals.
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